Wanna Be An Entrepreneur? My Day Yesterday.

Chris Koerner

5:30am - Can't sleep. Drive to the office. Grab a Chick Fil A sandwich & diet Dr. Pepper.

6:30 - Get to inbox 0. Type up & send our weekly newsletter to 11,445 incubator applicants. Open rate is meh.

7:30 - Bang out a reddit post about AI podcast experiment. 200k views! Pleased.

8 - Talk to James (tree biz) about none of the groundsmen showing up for some big jobs. Big headaches. We gameplan a fix. Lots of people issues.

8:30 - Look through analytics for Texas Snax slow moving inventory. Stuff expiring, gotta through away.

9 - Tweak cold email campaign for an agency idea we're experimenting with. Automation agency. Open rate solid, reply rate terrible.

9:15 - Renew an expired card for a phone plan. Not important but urgent.

9:30 - Chat with my assistant about a recruiting issue (she just started this week. so far? rockstar.)

10:30 - Ideate some new projects with my OG 50/50 cofounder @CoFoundersNik

We talk about 4x/day, every day. plus emails and texts.

11 - 90 minute call with the owner of a pro baseball team in Mexico. We're partnering to launch an eCom + store + streaming site for all 28 pro MX beisbol teams. We discuss deal structure and 3PLs. Excited! Still early, means it statistically prob falls through, hope it doesn't.

12:30 - Chat with @HCareAdvisorGuy about a pet crematory we're starting. These machines cost $300k! We've got an operator and plan to launch in a month or two. $300k machine burns 20 dogs/day.

1 - Back to inbox 0. I take this seriously. Look for an ecom 3PL in DFW for this baseball biz

1:30 - Twitter, refresh all analytics dashboards. I eat breakfast so I can work through lunch

2 - Conference call with 4 members of the city council in small town Texas to negotiate a variance request at an RV park we own. They're being a major pain. Talking to a fire marshall rarely ends well.

2:30 - Call with my Texas Snax cofounder @KirkSalisbury to discuss a space issue in the warehouse. 

3:00 - Meeting with VP of sales for my mining biz to discuss new growth initiates. This is like 200 mgs of caffeine for me. Growth growth launch launch.

3:30 - Get the car inspected, expired last month, type up the tweet about AI podcast from the lobby on my macbook. They don't charge me in exchange for a 5 star review. I leave it. Stoked.

4 - Go to home depot to get a dumpster bag. What a freaking cool biz model BTW.

4:30 - Drop off dumpster bag at the warehouse, where I act as both landlord and tenant. Trying to fix aforementioned space issue.

5:00 - Get home, kiss the wife and kids, eat 2 peaches and immediately go to my home office to keep working. Prepping for a live trivia night for many middle aged, midwest female Buc-ee's fans. New growth initiative, months in the making.

5:30 - Eat dinner with the fam. Homemade chicken parm. Delicious. New recipe. Kids are in good spirits. Whew.

6:15 - Back to the home office to keep prepping for trivia night at 7.

6:45 - Change into ridic outfit and mentally prepare to act like an extrovert (think HQ trivia).

7: Showtime, tech fails. Many women mad. We make it work. Show goes great. Grand prizes handed out. Everyone raves. Am I an extrovert? No, but I can fake it.

7:30: Time with the kids. Wife goes to game night. Daughter amped about selling popcorn for orchestra. She's a hustler.

8:30: Scriptures and prayer. Do the dishes to Taylor Swift's Lover Album while I talk to Avery. It's her best album BTW.

9 - To my bed to keep working for the next 2 hours. Podcast stuff, twitter, more inbox zero, chatting with Nik.

9:30 - Call with James about more groundsmen issues.

10 - Make a Loom training for the intern Braden who will be managing this podcast project. I shouldn't have to touch it anymore.

11:30 - Try to sleep, can't. Too many racing thoughts. keep checking dashboards and then fall asleep around 1. 

In all, slightly above average busy day, but not too abnormal. I usually watch a show with the wife at 10 but she was at game night.

Any time I have a new idea about growth or marketing (trivia night) I like to do it myself first. Why? I want to eliminate the variable of it failing because of the person launching it. 

I have confidence in launching things, so if I can do it successfully then I'm confident I can train someone else to do it moving forward. If I launch an initiative and it fails, then we don't proceed. I assume the project sucks and not my launch effort. Maybe I'm wrong? I won't know.

Also, I really, really love launching new initiatives and growth ideas. It gives me energy.

If you want to own a holdco or be an entrepreneur, this is what your days MAY look like. Or maybe you'll be more balanced.

I live my life in seasons. - either 80 hour work weeks or month long vacations with the family, and little in between. 

I don't work on Sundays and not as much on Saturdays, and I don't miss dinner with the family or their activities, ever. 

But 2023 has been a season of work.

Hopefully next year calms down. My assistant should help with that.

I have no idea if this post will be interesting to anyone, but as I reflected on my day I thought:

"Man, I interacted with NINE of my companies or startup projects today. I didn't even know I HAD 9. I should bang out a post about it."

So here I am. Some of my companies are 8 figure businesses and some of them 0.00. Some in-between. Some lose 5 figures a month and some are cash cows. Most projects fail and that's why you just keep launching.

Days like yesterday are crazy fun, and my kids love hearing about them. I have ADHD (if you can't tell), so jumping from one thing to another feeds me, and context switching issues don't seem to be a problem.

I used to fight it.

The trivia idea is cool. It could be an agency in and of itself, doing it for other brands. I had a lot of fun and it drove a ton of engagement. Will it drive sales? TBD.

The AI podcast project got to 1k downloads our first day. Let's see if we can sustain that for the next 29 days.

Thx for reading! If you got all the way down here, please let me know if I should do more of these types of posts. 

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BTW that pic was taken sarcastically, to impersonate my 7 year old. I wasn't actually depressed!

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