The Thought Process Behind Our 65k Domain Name

We spent $65k on a one word domain name, and it was a stupidly easy decision. Below is our thought process.

In fact, we named the company around the domain name, and not the other way around. Why?

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1. Instant credibility for the only audience that matters - ours

2. 80-90% cheaper than what we thought it was worth

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Here's what these domains cost:

Reputation . com - $800k
Acquisition . com - $350k
Acquire . com - $240k

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Ours is cofounders . com. Not a bad get for $65k, in our opinion. We'd have paid much, much more.

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(A reminder that assets are worth vastly different prices to different buyers. For this reason, hold firm on your price.)

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The actual website itself is super bare bones and plain, because we feel that the name sends a stronger message than how the site looks.

(Also, we're procrastinators 🤣, and our website is an afterthought for us. But the above sounded smart, didn't it?)

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So what is cofounders? What do @CoFoundersNik and I do?

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We start and buy companies with talented operators.

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Everything we do revolves around cofounding ideas with others.

It's really not a pure venture studio, holdco or incubator. It's kind of it's own thing. A hybrid of all 3.

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On the startup side of things, we provide someone with

- 3 business ideas to choose from
- A salary
- 100% of the capital

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And take majority equity. We have way, way more applicants than we can handle. Starting and scaling new companies is hard.

We can't force an idea on them or it'll never work. Also, we can't (usually) take their idea for the same reason.

No one loves an idea like it's originator. This is why I freely share so many idea here. Not enough of y'all steal them!

The acquisition side of things is still a work in progress, but will have a different structure.

We have more ideas than time, so cofounders is the perfect solution for us.

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We didn't even know what we'd name the company until we landed on that domain name!

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Before we saw that domain we were tossing around the dumbest name ideas:

StartBuySell . com

StartupLabs . co

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My namecheap account is a bad idea domain graveyard. All dumb. All generic. Nothing generational or credible.

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Cofounders was an instant yes.

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Lots of big things coming. Thanks for following along!
@mhp_guy & @CoFoundersNik

Any questions? Happy to answer below.